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About Us

Dedicated to beautiful brands away from home

Successful global luxury brands must stay true to themselves and know when and how to culturally adapt.

Accelerate the growth of your brand on local markets with digital marketing culturally adapted by luxury specialists in the field.

Team Members

Olivier Martinez

Founder & CEO

Olivier Martinez is the founder & CEO of Outblast. From a French-American background and having lived 12 years in japan, he is a specialist in the cultural adaptation of digital marketing strategies for luxury brands. His experience working with maisons like Mellerio, Christofle, Fauchon or Fred over the years, strengthened by an executive MBA at HEC Paris, make him an expert professional in matching luxury marketing and digital while striking the right balance between global impact and local adaptation.

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Manon Frappier

USA Agency Manager

Manon Frappier joins Outblast with 25 years of experience in the Premium Fashion and Luxury Industry in New York where she was most recently Vice-President at Calvin Klein. Her broad knowledge & deep understanding of the American Industry combined with an Executive MBA at HEC-Paris, make her an expert in weaving winning strategies for European luxury brands aiming to capture the heart of the American luxury consumer.

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Julian Douste

Japan Agency Manager

Julian G. Douste holds a Master’s degree in International Business Law from both French and Japanese universities. He began his career in the luxury industry at the Mercedes-Benz Japan headquarter in Tokyo. Since 2021, Julian has been leading OUTBLAST Japan. In this role, he has developed a keen interest in understanding the core identity of luxury brands and effectively communicating their essence in the Japanese market.

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Vicky Wu

China Agency Manager

Vicky Wu has cultivated a remarkable career as a marketing professional with over 16 years of expertise in the travel industry. Based in Shanghai, she successfully revitalized the premium global brands such as Air New Zealand and Tourism Ireland then before transiting to the agency world. The unique blend of client-side and agency experience positions Vicky well to develop robust digital strategies, deliver impactful social campaigns and contribute to the growth of beautiful brands in China.

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