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Introduction

OUTBLAST crafts and implements digital marketing strategies for beautiful brands away from home since 2009. We put the local knowledge of our operational teams around the world at the service of global brand strategies.

OUTBLAST's strategic insights have been invaluable in refining our brand's positioning in the Japanese and Korean markets. Their ability to produce impactful local content and their expertise in navigating the local social media and influencer landscape have significantly strengthened our brand awareness. With OUTBLAST by our side, we feel confident in our strategic direction and thrilled with the results.

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St. Michel Inès ROCHE International Product Manager

OUTBLAST masterfully manages our online store since 2019. They continuously drive digital initiatives to boost our e-commerce performance through pro-active novelties in media buying, social media development and influencer collaborations.

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Orlane Paris Takafumi Takezawa General Manager

OUTBLAST makes Japan's digital landscape clear and accessible for us. They operate our local e-commerce and a tailor-made range of digital marketing and PR activations to support it. We have found in OUTBLAST the partner we needed to ensure a smooth alignment of the MELLERIO brand across borders.

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NJ Corporation Shinichi Ishimura Mellerio Brand Manager

We have built a long-term relationship with OUTBLAST; They accompany us in the strategic and operational development of each of our digital products.

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FAUCHON K.K. Aymeric Lozac'h COO Japan

OUTBLAST deeply understands our overall digital strategy in Japan. The launch and continuous management of our Line account resulted in very positive growth.

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GEORG JENSEN Minako Iikura Managing Director

OUTBLAST opens up new possibilities for us to expand the online distribution of our elaborate multi-brand portfolio.

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MODERNITY Regis Verin CEO

OUTBLAST's knowledge of the local culture is key to our digital communication on the Japanese market. It clearly wouldn't be the same without them!

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NICOLAS FEUILLATTE Sébastien Jandon Asia Pacific Area Manager
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Brand strategy away from home

Our understanding of both luxury brand identity and the specific characteristics of the target market allows us to uncover gaps of opportunities to boost your local brand strategy.

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Local Operations Management

Marketing Strategy

OUTBLAST crafts and implements digital marketing strategies for beautiful brands away from home since 2009. Every month, we share the knowledge of our local teams by publishing market-specific LUXURY DIVES that highlight successful marketing activations of global beautiful brands on local markets.

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Content Production

OUTBLAST has deep roots in creative content. Our journey started as a creative agency in Japan in 2009. Today, our fully integrated teams of creatives produce contents for beautiful brands across the world. They are the solid foundation that allow us to deliver consistent content quality week-in week-out. And because we care about local impact, we have gathered local artistic talents in CONTENT CREATOR CLUBS, a pool of local creativity for your brand.

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Social Media Management

Cultural proximity and insights for highly engaged communities. Luxury brands are continually evolving their strategies to authentically engage with discerning consumers. Whether in Japan or any corner of the globe, the art of local social media engagement is a powerful tool for global luxury brands.

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Influencer Relations

We nurture an industry-specific network of reliable influencers. What sets the Luxury Influencer Program apart is its authenticity. These influencers are not paid to promote specific products; rather, they have organically integrated these products into their content over an extended period. This natural and organic approach fosters a deep sense of trust between the influencer and their followers, ensuring that brand recommendations resonate genuinely and profoundly. 

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Website Development and E-Commerce Performance

The digital age continues to reshape the landscape for luxury brands. Those that successfully navigate this ever-changing terrain by providing immersive experiences, upholding brand coherence, fostering exclusivity, and embracing the human element will not only maintain their allure but also thrive in the digital age.

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